Gauteng’s very own television channel, GauTV, is making waves in the entertainment and TV industry. Officially launched in 2015, the channel is taking on a prime spot on the airwaves.
The channel’s producers say that since its inception there has been a great demand for new, innovative and relevant content that has never been seen before. GauTV is positive the changes will make the channel become one of South Africa’s pre-eminent television and entertainment offerings.
Head of News and Current Affairs Thabo Mashao said it was important for them as a channel to know their target audience. Mashao said, “The biggest challenge for any television station is staying relevant and innovative. You cannot focus on one and leave the other; they are both important. Should we get this right as a station, the opportunities are endless.”
The channel, which covers greater Gauteng, has since grown in scale and popularity on certain viewership rating metrics. GauTV’s schedule now includes news, sport, soapies, movies, drama series, factual and documentary programming, lifestyle and religion, as well as kids’ viewing.