The news has been announced. Three new HD channels; FOX Action Movies, FOX Family Movies and FX, will now be available in the Middle East. The new-fangled channels will be offered around the clock from Ericsson’s broadcast and media services in Abu Dhabi.
The exclusive multi-year contract deal between FOX Networks Group (FNG) and Ericsson will add up to the latter’s already existing collection of services in the region. Those include Star Movies, Star World and Fox Movies, without forgetting the local and international channels which comprise of Quest Arabiya (joint venture between Image Nation and Discovery Communications) and Clouds TV. The entertainment programming will be unconventional. It will be family oriented, subtitled and dubbed. In addition, programming for drama and comedy will be customised for viewers of the Middle East.
On the one hand, Sanjay Raina, general manager and vice-president of Fox Networks Group Middle East, said that: “We have launched these three, sharply defined channels to fill a void in the current Middle East broadcast landscape. Fox Family Movies HD has been designed specially to feature some of the greatest and most beloved family films that are safe for kids and fun for the whole family. Fox Action Movies HD showcases some of the biggest, most popular and iconic action features from around the world. While FX HD breaks new ground with high-quality drama series, edgy movies and unconventional series. We’re pleased to extend our relationship with Ericsson, our trusted partners for playout services in the region”.
On the other hand, Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, commented: “Our global expertise and extensive experience in managing complex playout operations, combined with the local know-how of our Abu Dhabi based team, makes us the partner of choice for many TV and media organizations across the region. We have a long and very positive relationship with FOX in several parts of the world, and we look forward to strengthening this further still in the years to come”.