Falcon Media to expand in the Middle East

Falcon Media House Ltd announced it has signed a memorandum of understanding with Media Nucleus Ltd to provide OTT services to millions of users. Broadcast and pay television company Media Nucleus’ clients include Indian state broadcaster Doordarshan, Fox Movies in the Middle East, and Zuku in east Africa.

Falcon media specialises in over-the-top media, which is television and film content provided on a high-speed internet connection as opposed to through a cable or satellite provider. The partnership with Media Nucleus will enable its offer an over-the-top platform to medium and large sized broadcasters, and it claims it has the potential to reach 250.0 million users in India alone.
“We’re excited to partner with a highly established business, which recognises that live and on-demand content delivery via over-the-top platforms represent the future of broadcasting,” declared Gert Rieder, Falcon Chief Executive.

“The local networks and mobile services in India, Africa and Southeast Asia are not reliable enough to provide high quality streaming experiences. Media Nucleus has a huge established customer base including many of the leading broadcast companies in these regions and we’re looking forward to enabling them to deliver a world class service using our software which will help them grow in a cost-efficient manner, avoiding the huge costs of building infrastructure,” he added.