Eros International PLC, a global company in the Indian film and entertainment industry, recently announced that Eros Now, its digital over-the-top (OTT) South Asian entertainment platform has inked a strategic deal with E-Vision, a fully-owned subsidiary of Etisalat, for its SVOD offering ‘eLife Video Packs’. This deal further enhances Eros Now’s existing presence in MENA region.
With an array of popular Indian content including films, music and TV series, MENA countries have always enjoyed Indian content. Bollywood content is also popular with the local Middle Eastern population in dubbed and subtitled formats – both of which are offered on Eros Now. With this collaboration, Eros Now’s rich library of over 11,000 film titles, original shows and music videos will be accessible to eLife TV subscribers within the region.
The CEO of Eros Digital, Rishika Lulla Singh, CEO, commented on the collaboration, “The partnership with Etisalat’s eLife Triple Play further intensifies our aim of being a globally present digital entertainment platform with the MENA region being of strategic relevance. Our objective continues to be focused on strengthening our philosophy of being platform agnostic, expanding our worldwide presence and providing the best value and experience to our customers.”
On the other hand, Humaid Sahoo, CEO of E-Vision, expressed, “We are delighted to enhance our content offering by partnering with Eros. As a pioneer and trusted content aggregator in the region, E-Vision is constantly providing turn-key solutions for content aggregation and content management for IPTV platforms and multi-screens (OTT).”
Recently, Eros Now introduced its mobile billing partnerships with telecom operators in UAE, Kuwait and Qatar. The partnership with Etisalat will enhance Eros Now’s penetration strategy in the Middle Eastern markets.