Indian OTT platform holder Eros International has inked a partnership with Vodafone Qatar.
The collaboration will see over 1.8 million Vodafone subscribers in the country have access to Eros Now, the Bollywood-oriented VOD platform.
Subscribers will also be able to access new Eros Now Quickie short-format content.
Globally, Eros Now has 18.8 million paid subscribers and 154.7 million registered users.
The COO of Eros Digital, Ali Hussein, said, “Eros Now is constantly working towards creating ground-breaking content that connects with audiences globally. Our association with Vodafone Qatar further reinforces our aim of providing Indian entertainment content and build deeper engagement with the consumers in the country.”
Also commenting on the announcement, Shavkat Berdiev, Chief Business Unit Director of Vodafone Qatar stated, “With Vodafone Qatar’s rapid deployment of 5G technology that promises incredibly high network speeds, we are strengthening our digital services portfolio through strategic partnerships with leading global digital players. The already high consumption of movies and videos on our network will grow even further and the viewing experience will become even better with 5G. I’m confident that our association with Eros Now will provide an enriching experience to our customers.”
The announcement follows the signing of a landmark deal between Eros with Wasu that has seen Eros Now as the only Indian OTT player to have distribution in China.
Source: Business Wire