Nigerian technology-based media organization, Envivo Communications Limited has partnered with multinational technology company Cisco to launch a new Over the Top (OTT) video streaming service called ‘nVIVO TV’ by the end of December, powered by Cisco’s Infinite Video Platform.
The information was confirmed to AFP by filmmaker Chioma Ude, director of marketing at Envivo. “Cisco wants to make a mark in Africa, and as a technical partner, they will provide the network and the technology to deliver the best possible service,” explains Chioma Ude.
According to Cisco, “Nollywood (Nigerian-grown content) is currently the fastest growing video content in the world. Yet despite its popularity, Africa continues to register low television penetration within households and despite the increase in the number of cinemas, there’s only an average of a cinema screen per one million people in the region. Streaming video is fast becoming the norm for watching movies, shows and other video content in Africa, with many households having smartphones or other mobile devices to use. To help broaden the availability of video content to more people in Africa, this partnership will offer streaming video services for Nollywood and international content across mobile devices including phones, tablets, and PCs.”
The project, estimated at over $20 million, is expected to be a streaming platform, although its developers continue to look for a viable business model because of the low coverage of high-speed Internet in Africa.