Econet Media’s Kwese TV announced the launch of a long-term partnership with Netflix or the sub-Saharan Africa region. This move leverages Kwese’s pan-Africa reach to facilitate consumers to enjoy Netflix. Part of the partnership involves Kwese to partner with telecom operators across Sub-Sahran Africa to distribute Kwese TV and Netflix.
Netflix members in Africa will also see some shows that are not available to US viewers like the hit series Designated Survivor and the new Star Trek: Discovery series. Maria Ferreras, Netflix Vice President of Business Development, EMEA, said: “African customers are demonstrating their enthusiasm and appetite for internet television and we believe they should be able to access the best shows in the world at the same time as everyone else, without the restrictions of a linear schedule. We’re working hard to make this a reality and we are thrilled to be working with Kwesé to make it easier for people to access and enjoy our service.”
Econet Media also announced the launch of its IPTV service, Kwese Play, which is a video streaming service delivered on high speed data networks. Instead of creating its own VOD business, the company took a singular approach by building the best platform to house Roku, the largest OTT and streaming platform in the US. Kwese Play service will combine the strength of Roku platform and bring local and global VOD entertainment to users in Africa.
According to Joseph Hundah Econet Media’s President and Chief Executive Officer, “Kwesé Play removes many of the primary hurdles which have stopped some of the leading VOD services from entering the continent. Our platform will deliver an excellent viewing experience over a reliable and super-fast network at a price point which is more affordable than any service currently available in the market.”