Econet Media group to deploy more Content Delivery Networks in Africa

A subsidiary of Econet Group, Econet Media, is seeking to deliver more Content Delivery Networks (CDNs) in Africa to bring global streaming channels like Netflix, to its networm. 

Kwese Play, owned by Strive Masiwiya, throughis subsidiary, Liquid Telecoms, has deployed CDNs successfully across Sub-Saharan Africa. Liquid telecom has been evolving rapidly over the past years bolstered by the demand for infrastructure to support broadband Internet in Africa. 

The streaming of video entertainment such as Netflix, YouTube, iflix etc, requires reliable and high-performance internet bandwidth. Additionally, the level of system reliability required to provide customers services such as Netflix is very high.

Ryan Solovei, executive VP of Econet Media and CEO of Kwesé Play said, “We have a very strong position we found ourselves in, as we are the only ones in a position to do that end to end across Africa.” He added, “We have built a world-class Content Delivery Network in Sub-Saharan Africa. In South Africa, we currently have two POPs, one at Teraco (Sub-Saharan Africa’s top ‘vendor neutral’ data centre operator) and another at our Liquid Telecom Data Centre.”

Solovei said Econet Media is trying to localise the content of VOD services delivered on Kwese Play by putting them on their CDN. He also pointed out that the company aspires to continue deploying its own CDNs.

 “We understand consumers need to be as close to their content as possible to make the user experience as good as possible,” he said, “When you deliver content to consumers’ homes you need to deliver that as efficiently as possible. That comes down to your content delivery network.”