ECB signs broadcast deal with beIN Media for MENA

A six-year broadcast agreement deal with beIN Media Group was announced on Monday by English cricket chiefs. The deal will boost the coverage of international and domestic cricket in North Africa and the Middle East. The deal comprises of providing Qatar’s beIN rights to screen coverage from all the England and Wales Cricket Board’s (ECB s) home international men’s and women’s series and domestic competitions from 2018 until 2024.

The group has announced its plans to introduce a dedicated cricket channel in the region and will broadcast the game in more than 24 countries including the United Arab Emirates, Saudi Arabia, Iraq, Eqypt and Morocco as part of the agreement. beIN signed a pretty similar deal with Cricket Australia following the starting of the Ashes series earlier this month.

ECB chief executive, Tom Harrison said, “We’re very pleased to welcome beIN Media Group to our broader family of broadcast partners and excited by their plans to create their own dedicated cricket channel for the first time.”

Harrison also added, “Our international and domestic teams are attracting an ever-expanding global audience and this new partnership will give even more cricket fans worldwide an opportunity to follow all the action and excitement from our game.”

“The deal would bring more of the world’s best cricket to fans across the Middle East and North Africa,” Yousef Al-Obaidly, beIN Media Group deputy chief executive said.

He furthermore added, “We are thrilled to partner with the ECB at such an exciting time for English cricket, building on a similar agreement signed this month with Cricket Australia,”

“Together, these acquisitions and the upcoming launch of our dedicated cricket channel will deliver high-quality, in-depth cricket coverage to the rapidly growing audience in the MENA region.”

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