EbonyLife TV will be broadcasted on the StarTimes Network from August 1, 2018. The collaboration with StarTimes is a bid to provide premium, homegrown content to a larger audience across Africa.
In addition to the expansion of its linear television audience, EbonyLife has launched a global, digital video-on-demand (VoD) service, EbonyLife ON, that allows Nigerian subscribers, who cannot afford satellite TV, to watch its high-quality content for as little as $1.39 per month and $2.99 per month for its viewers in the diaspora.
Mo Abudu, CEO of EbonyLife TV who is delighted about the expansion expressed, ‘‘This is an exciting time for us. StarTimes is a force to be reckoned with in Africa. It is a privilege for EbonyLife to have an additional home with the network. Together with the global reach of EbonyLife ON, we will have the potential for millions of people to enjoy our gripping dramas, riveting talk, and fun entertainment shows.’’
On the other hand, Justin Zhang, MD of StarTimes, said, ‘‘EbonyLife TV is synonymous with quality, which is important to us. As one of Nigeria’s leading television networks, it made sense to include them in the StarTimes family and to continue delighting customers with engaging, original content.”
This partnership is a win-win for both parties – StarTimes will improve its offering by providing an additional, first-rate channel to users and EbonyLife TV gets an opportunity to broadcast to an even greater number of viewers.