eBella to join channel lineup of OpenView in Africa

OpenView announced a newcomer to the eFamily of channels, eBella. eBella will premiere on OpenView on 5 March 2018 on channel 109.

Available to viewers will be an array of inspirational content that reflects the lives and stories of women from around the world. eBella is all about women and celebrating their prominent influence in the global landscape. The choice selection of the channel’s premium local and international content offering reflects women in today’s society as empowered and bold individuals. Whether it’s an award-winning series, indulgent lifestyle show or a ground-breaking movie, everything on eBella will satisfy viewers with a dose of guilt-free entertainment.

Marlon Davids, MD of e.tv, says the new channel will bolster the eFamily of channels’ impressive offering. “e.tv has always celebrated our supreme women through campaigns and programming and now we can extend this messaging into an entirely new channel. eBella is a strong addition to the OpenView platform, and we know that our viewers are going to indulge and enjoy the content immediately,” says Davids.

eBella will feature much-loved telenovelas from around the world, including So Much Love aka Tanto Amor, Qubool Hai, and Fatmagul. There will also be a lifestyle and reality shows galore on the channel, with Secret Guide To Fabulous, Princess, The Dog Whisperer and Beverley’s Full House already available as the channel launches.