et.v has realigned the visual identity of the eFamily of Channels to that of the e.tv mother brand. Previously, each channel was represented by a different colour, however now, all the e channels are now clearly one family and boast the e.tv red colour.
The channels, e.tv, eExtra, eMovies, eMovies Extra and eToonz, each offer something different for all audiences across South Africa. The campaign recently kicked off with the campaign message: ‘Five Channels. One Colour. Unlimited Entertainment.’ This message aims to the variety of content on offer and emphasises the eFamily of channels as an entertainment destination for all viewers. With a revamped content strategy and channel positioning, the e family is home to many more South Africans as all the e channels are now available on DStv, as well as OpenView HD. e.tv retains its strong position in the free-to-air market.
Marlon Davids, MD of e.tv. Davids said, “As a multi-platform offering, the eFamily of channels brings our viewers a variety of choice as each channel is clearly defined and is dedicated to delivering highly- entertaining content. The eFamily of channels are available on both DStv and OpenView HD. We are maintaining a strong free-to-air platform and offering only the highest quality and most talked-about shows.” He added, “We, as a family of channels, strive to offer the best entertainment that resonates with all of our viewers. Our world is now red, and we want all viewers to be a part of it.”
The new summer campaign reflects a world of high quality and premium entertainment on the eFamily of channels, showcasing everything from movies and series to dramas, soaps, kids, lifestyle content and much more.