DStv, SABC and Econet Media bagged Olympic games broadcasting rights


The International Olympic Committee (IOC) has awarded broadcast rights in Africa for the Olympic Games covering two editions of the summer Olympics – Tokyo 2020 and the 2024 Games staged either in Los Angeles or Paris. February’s Winter Olympics in Pyeongchang and the following edition in Beijing 2022 are also included. 

DSTv SuperSport, Econet Media and the South African Broadcasting Corporation have been handed exclusive deals. Under the agreements, DSTv SuperSport have been handed pay TV media rights in South Africa and Sub-Saharan Africa. The SABC has secured free-to-air rights in South Africa. 

The Econet and SABC agreements include a commitment to broadcast at least 200 hours of live/same-day coverage of each edition of the Olympic Games along with daily highlights of the Winter Games on free-to-air television. DStv SuperSport and Econet will also work with the IOC to support the development of the Olympic Channel, including the production of localised content and distribution in the region.

IOC President Thomas Bach said; “We are delighted to be working with DStv SuperSport, Econet Media and SABC to be able to bring Olympic fans more coverage than ever before. I have visited many countries across Africa and have witnessed first-hand the important role that sport and the Olympic Games play on the African continent. The IOC redistributes 90 per cent of the revenue derived from its commercial agreements to support the development of sport around the world, including in Africa.”

Nigeria’s IOC member Habu Gummel serving as the organisation’s delegate member for African broadcast rights said “We are pleased to be able to continue our longstanding partnerships with DStv SuperSport and SABC and excited to be working with new partner Econet Media,” he said. “Above all this is great news for Olympic fans across Africa.”