DStv ends collaboration with EbonyLife TV in Southern Africa

MultiChoice ends partnership with axe media mogul Mo Abudu’s EbonyLife TV (DStv 165) channel from the end of June from its DStv satellite pay-TV platform in South Africa and several other countries across Southern Africa following mundane viewership.

The end of this collaboration comes less than 4 years since the channel was added in South Africa after it failed to make an impact on South and Southern African viewers. After June, EbonyLife TV will continue to be available as a TV channel on DStv in East and West African countries including Nigeria but is disappearing for DStv subscribers in countries including South Africa, Namibia, Swaziland, Zimbabwe, Zambia, Botswana, Lesotho and Malawi. 

The entertainment and lifestyle TV channel, run from Nigeria with Mo Abudu as CEO and executive chairperson, failed to resonate with South and Southern African viewers with the DStv subscribers struggling to relate to the heavily Nigerian influenced entertainment programming line-up.