Currently present at the Mobile world congress in Barcelona, Digital Virgo, a French company specializing in digital marketing, has acquired the exclusive rights for mobile exploitation of video content related to the 2018 Football World Cup..
The acquisition was made possible thanks to an agreement with FIFA and Econet Media, the parent company of Kwese TV, which is expected to provide the content.
“Our partnership is about mobile broadcasting of the 2018 World Cup videos – replays, before and after games, news and statistics. We will make this content available to all football fans, either directly via Clic N Scores, our sports information service, or via the portals of telecom operators and all over French-speaking Africa, “said Eric Tiberghien , director of Digital Virgo Africa.
This agreement enables Digital Virgo to become the exclusive contact for all advertisers, including telecom operators who want to use mobile video content related to the 2018 World Cup in French-speaking Africa.