DEOD to ICC Cricket in Sub Saharan Africa

Discovery Digital’s Digital Entertainment on Demand (DEOD) a newly launched internet TV service based on a SVOD model has secured the digital rights for the International Cricket Council (ICC) Champions trophy 2017 as well as the ICC Women’s World cup for the same year. The Channel 2 group appointed the internet SVOD service as the exclusive aggregator in Sub-Saharan Africa up to the 2019 ICC cup.

Tim Cook, Senior Manager: Sports at Discover Digital declared: “It’s phenomenal. For the first time, South Africans will have access to near-live short-form content to stay on top of what’s happening, on the go, in the most important cricket tournament after the World Cup. They will be able to see the most spectacular moments and track the progress of the world’s leading cricketing teams – including South Africa – throughout the tournaments during every hour of play”

DEOD have now a package that covers both male and female tournament and will cost R10 so around US$ 0.80, so fans don’t have to purchase the whole package is they only want to watch cricket. 

Mr Sethi, chairman of Channel 2 Group commented:“The digital property created by the ICC has massive appeal to cricket fans who might not normally have access to live paid-TV. The adoption of short-form near-live content by millennials and smart device consumers opens up a whole new digital market for sports rights holders and key partnerships with telecommunications businesses. We are delighted to partner with Discover Digital, who has a firm understanding of the potential of this content and innovative strategies and technology to maximise its reach.”