DEOD (Internet service Digital Entertainment on Demand) by Discover Digital, has made content agreement with Los Angeles-based Entertainment Studios in order to bring new programmes to South Africa.
“The Entertainment Studios programmes to be launched on DEOD include a mix of stand-up comedy, shorter form comedies, sitcoms, daytime and reality TV series and courtroom reality programmes to extend DEOD’s overall offering and market reach,” said Taryn Uhlmann, executive head: Content of Discover Digital.
The contents coming to SA via DEOD will be: ES.TV, which is a VIP view of Tinseltown tidbits which offers behind-the-scenes celebrity interviews and movie news; Comedy Jam and Comics Unleashed, featuring the hottest talent in comedy; the sitcoms The Frist Family, Mr. Box Office and Cars.tv for avid auto enthusiasts.
Uhlmann said, “These programmes have done very well in the US environment. We feel much of the Entertainment Studios content has never been brought to South Africa, and the fact that many of the programmes are shorter form and easy content to ‘dip in and out of’ on the go, means they should resonate well with viewers who are concerned about data or are simply looking for light entertainment on the move.”
He also added, “DEOD seeks to offer quality and desirable content not only readily or otherwise available in South Africa or across Africa. DEOD is not only looking at offering titles that are already familiar to our audiences but also offering a broad selection of alternatives that appeal to a broader audience.”