Deedo has hit big in Senegal where it was launched in 2007 and is now available in other parts of Africa, from Ivory Coast, Cameroon to Mali, Gabon. The music streaming platform connects artists across Africa which has over 100,000 downloads on its app which can be easily be downloaded via Android and IOS.
Founder and chief executive officer (CEO) Awa Girard said, “Deedo is positioned on a global African market, multi-territory and multi-catalogue, compared to global generic leaders or local services in African countries.”
“Streaming services are already playing a major part in our daily routines. Whether it is video, music or gaming, the frequency we use these services is rapidly growing,” Girard said.
“The main challenge, is to find a model that will equally benefit all stakeholders. We at Deedo, strongly believe that part of the answer is personalisation and specialisation of the service to match users’ main interests.”
Deedo makes its money from subscriptions, and the plan is to have the platform fully operational by 2021 in West and Central Africa and as well as Europe, US and Canada.