The Communications Regulatory Authority of Namibia (CRAN) hosted a public consultative meeting on the Code of Conduct for Broadcasting Service licensees.
Festus K. Mbandeka, Chief Executive Officer said, “The purpose of the Code is to ensure the independent regulation of broadcasting services, access to broadcasting services, and broadcasting content that is in favour of the public. The provisions of the Code are intended to achieve the availability of local content, the commitment to public debate, discussion, transparency and accountability.”
The Broadcasting Code contains provisions that relate to freedom of expression, protection of privacy, and children and victims of sexual abuse, from inappropriate or harmful broadcast communications. It further acknowledges the special susceptibilities (vulnerabilities) of children and will ensure that television or radio commercials do not exploit these susceptibilities.
“It is the responsibility of broadcasting service licensees to ensure that all relevant employees, including their external suppliers of content, understand and comply with the Code. In addition, the broadcasting of local content should reflect Namibian ideas, values, opinions and artistic creativity by displaying Namibian cultures and entertainment through music, dramas, series, news, soapies, documentaries current affairs, movies, films and other programmes,” added Mbandeka.