Israeli cellular provider, Cellcom Israel Ltd., announced its plans to enter the field of television services over the internet. The Israeli TV market is currently dominated by only two providers- cable company, Hot, and digital satellite unit of Bezeq Israel Telecom, Yes,
“The Company will enter a new line of business offering OTT TV services. Entering a new and penetrated market will require investment and additional operating expenses in order to yield future revenues,” said Nir Sztern, CEO of Cellcom Israel.
Cellcom’s entry will gear up the Israeli TV market competition and will facilitate the reduction of the high price currently paid by the Israeli consumer for television services.