The telecommunications operator, Cellcom, said Around 150,000 Israeli households have subscribed to its TV service.
The largest mobile operator in the country, Cellcom launched its over-the-top (OTT) TV service in December 2014. The biggest competitor of the company, Partner Communications has launched an IPTV service called Partner TV and this move was well received by consumers in the country, increasing competition.
Cellcom advanced greatly in the sector after media reforms pushed forward Internet-based broadcasting of Israeli content. Its low-cost ‘quadruple play’ packages of internet, mobile phone, landline calls and TV introduced in April, has increased the growth of subscribers to the TV service, from 100,000 in October 2016 and 130,000 revealed in its second quarter results.
Nir Sztern, Cellcom Group’s CEO, said: “The rapid growth of our TV service continued and resulted in Cellcom reaching a market share of approximately 10% of the TV households in Israel, in less than three years. We thank our 150,000 households who chose Cellcom tv and joined Cellcom in generating and leading the revolution in the TV market.”