South African mobile communications company Cell C has added children’s channel Fix&Foxi to its entertainment platform Black.
The pay-TV channel operated by German media company Your Family Entertainment (YFE) is delivered to Cell C through content provider Vubiquity. Fix&Foxi targets children from 5 to 11 years of age.
Cell C offers consumers a range of prepaid, hybrid, and postpaid services, now complemented by the new entertainment platform. “The launch of Fix&Foxi on Cell C’s mobile TV services is a milestone for Your Family Entertainment’s African strategy. This agreement and expansion with a new partner underlines our ability to adapt our channel and products to a variety of affiliate models, especially in rapidly changing markets as Africa,” said Alexander Neemann, Head of Channel Business at YFE. “We are excited to become a very popular and valued addition to the Cell C’s offer for children and their families across Africa.”