Cell C partners with Vubiquity for VOD and linear services in South Africa


The global leader of premium content and marketing services, Vubiquity, signed a three-year agreement with South African Operator, Cell C. The new deal is primarily to provide new and exclusive content and entertainment services throughout South Africa.

The new deal will also include a substantial linear channel entertainment bundle for Cell C via Vubiquity and their partners. The licensing and distribution of video-on-demand (VOD) content encompassing SVOD, TVOD and EST catalogues will also be covered in the deal. 

Adam Poulter, managing director at Vubiquity International, said: “We are absolutely delighted to be working with Cell C on this important and exciting new venture. The African video market – which is predominantly mobile-first – is constantly changing and adapting, with current forecasts suggesting there are already over one billion mobile connections in Africa today. We are proud to be right at the centre of this growth, offering unique and innovative video propositions for our global customer base. Our partnership with Cell C is an extremely exciting milestone for us as an organisation, and one we hope to be a part of for many years to come.” 

The new content offering from Cell C will be available to anyone across any network in South Africa. This partnership is currently the only solution of its kind and a true market-leader in terms of scope. Vubiquity will be providing a mix of premium linear and VOD content across all genres including premium international content, local content, Bollywood and Nollywood, and content from across the African continent.