Category Archives: Interview AME

USE DATA INTELLIGENTLY AND ENSURE YOUR MARKETING TEAMS ARE EQUIPPED TO COMPETE IN A DATA DRIVEN WORLD

May Lalloo Digital Marketing Manager Nestlé South Africa Could you tell us more specifically what opportunities you see emerging with digital transformation? The biggest opportunity will be personalisation and the ability for customers to choose what they want to see – on demand. It makes an advertisers job even more difficult. Relevance is key. Artificial [...]

TV still has enormous pulling power

Matthias Riedl CEO DCMN Whats the biggest change in the agency business since you started? How have you (and your agency) adapted? The biggest change for agencies is the focus on data in all aspects of their work. This applies just as much to the creative process as it does to things we might traditionally [...]