Cricket is set to reach a higher audience in the Middle East and North Africa (MENA) regions following an agreement today by Cricket Australia and broadcaster beIN media group. It is the biggest ever cricket board rights deal for the region and will bring the best of Australian and international cricket to a growing MENA audience over the next six years.
This agreement marks the entry of beIN media Group as the first broadcaster of cricket in the region. beIN has won the right to show the upcoming Magellan Ashes Test Series, with coverage starting November 23. It will also screen premium cricket clashes including South Africa’s 2018 tour of Australia, India’s 2018-19 tour of Australia, and both the KFC Big Bash League and Rebel Women’s Big Bash League – Australia’s men’s and women’s domestic T20 cricket leagues.
All matches will be enjoyed in HD via subscription channels and online. Following the recent launch of beIN media group’s 4K channel, cricket fans in MENA will be watching selected games in Ultra HD.
The six-year deal covers all international tests, one day and T20 cricket matches for the men’s and women’s Australian national team in its home country. beIN will broadcast cricket in more than 24 countries, including the United Arab Emirates, Saudi Arabia, Bahrain, Oman, Kuwait, Qatar, Lebanon, Iran, Iraq, Egypt and Morocco.
Yousef Al Obaidly, Deputy CEO, beIN media group, said, “It is important that we deliver on our promise to broadcast the very best global sports and events, and this is yet another significant milestone on this journey.” He added, “We are delighted that Cricket Australia has chosen to partner with beIN and we will guarantee cricket fans across the region access to high quality cricket coverage.”