beIN Media has seized a deal with FIFA to air the Women’s World Cup across Asia, the Middle East and North Africa.
The competition starts in France on 7 June will be the beginning of beIN’s global project to inspire women and girls across the world to play more sport, under the branding beInspired.
Broadcasting will be used to encourage the next generation of athletes and fans to take part in sport, regardless of gender, race or background, said the Qatar-based media group.
beInspired branding will also be launched during the other women’s sports events on the pay-TV platform, including the women’s tennis at Roland Garros and Wimbledon, along with basketball, handball and athletics.
The CEO of beIN Media Group, Yousef AI-Obaidly, stated, “The FIFA Women’s World Cup is the most anticipated tournament in world sport this year and I’m delighted to announce that beIN subscribers in +30 countries across Asia and the Middle East and North Africa will get to watch some of the best athletes on the planet come together to compete for their country this summer.”
Coverage of the football competition will be accessible to beIN subscribers in Algeria, Bahrain, Cambodia, Chad, Djibouti, Egypt, Indonesia, Iran, Iraq, Jordan, Kuwait, Laos, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Philippines, Qatar, Saudi Arabia, Singapore, Somalia, South Sudan, Sudan, Syria, Thailand, Timor Leste, Tunisia, UAE and Yemen.
AI-Obaidly, concluded by saying, “On the eve of this outstanding tournament, we are also launching beInspired, which is our stated ambition as a global broadcaster to inspire the next generation to participate in sport, by giving a global platform to events and talent that haven’t, historically, been given the exposure they deserve. This summer we will take our first big step in this project and broadcast more premium women’s sport than any other global broadcaster, and we hope that female fans in the MENA region, and all across the world, will find new heroes and take part in sport.”