Qatar-based pay-TV operator beIN has cemented its relationship with Irdeto by signing a three-year deal to secure its content. Irdeto will supply its conditional access technology and security for the delivery of beIN’s live sports and entertainment content across the Middle East and North Africa (MENA).
“As a growing brand providing premium content across the MENA region, it’s important that we work to secure the investment that we put into showing high value live sports and entertainment content. In doing so, we can continue to focus on providing the best experience and the latest technology for our customers,” said Yousef Al-Obaidly, deputy chief executive officer, beIN Media Group.
Doug Lowther, CEO, Irdeto said: “Live sports and entertainment are prime targets for online pirates, and beIN is committed to fighting piracy and protecting its business. We applaud beIN’s proactive approach to anti-piracy and protecting high value content – particularly important for live sports with its high costs and extremely limited monetisation window.”