Cellcom in Israel and VIDI Television in South Africa have signed content agreements with BBC Worldwide (BBCWW). Cellcom has acquired broadcasting rights to a raft of premium drama titles including Sherlock, Orphan Black, Luther, A Young Doctor’s Notebook & Other Stories, Ripper Street and Call the Midwife and premieres of comedy series Pramface and Moone Boy.
VIDI TV has picked titles namely Sherlock, Call The Midwife, Luther, Misfits and Torchwood, with some titles set to premiere in the country.
“We have seen a significant increase in sales to digital clients all over the world, fuelled by new and established customers. The notable shift we are seeing towards video streaming and on-demand means viewers are increasingly able to access our content wherever and whenever they want it,” said Paul Dempsey, President of global markets at BBC Worldwide.