BBC Worldwide and ShowMax Africa sealed content deal


BBC Worldwide announced that it has concluded a content sales agreement with African SVOD service ShowMax in Africa. BBC is to provide ShowMax with 150 hours’ worth of natural history, drama and factual entertainment programming which will be available to ShowMax Subscribers in 36 African countries. 

Joel Churcher, vice president and general manager for Africa, BBC Worldwide, says, “I am delighted that ShowMax subscribers across the African continent will soon have access to some of the most loved and much talked about shows from the BBC and leading UK independents through this new agreement. BBC Worldwide has a deep catalog of premium content which we can offer across all platforms to ensure African audiences can view our world class content whenever and wherever they choose.”

Key shows that ShowMax subscribers can look forward to include Planet Earth II, Call the Midwife Series 4-6, The Durrell’s Series 1 & 2, The Collection and Special Forces. Chris Savides, head of ShowMax Africa, says: “BBC shows are a cornerstone of our content line-up and have played a major part in propelling ShowMax from a standing start two years ago to one of the most popular internet TV services in Africa. This deal is great news for our subscribers and with their continued support we’re looking forward to adding even more BBC content in the future.”