BBC Worldwide and E-vision have come to an agreement over a content deal for its SVoD service. E-Vision which is a fully owned subsidiary of Etisalat – the middle East’s leading telecommunications operator. The agreement consists of providing a broad range of content to Etisalat’s SVoD subscribers with natural history series Wild Mexico, classic comedy Some Mothers Do ‘Ave ‘Em, Hey Duggee, Go Jetters, Sarah & Duck and Globe winning drama Wolf Hall and many more.
Vice President and General Manager for the Middle East and Mediterranean region of BBC Worldwide, Natasha Hussain, said, ‘MENA is one of the fastest growing online markets in the world, with changing viewing habits among data-savvy consumers. Everyone wants well-suited and easily accessible access to world-class entertainment. BBC Worldwide is happy to be meeting consumers expectations by bringing forward the very best of premium British content directly to E-Vision subscribers including eLife TV.
E-Vision’s CEO, Humaid Sahoo said: “We are extremely pleased with the partnership with BBC Worldwide to provide an enhanced content to our subscribers. We have a vision to enhance the partnership with a world-class content house ahead to this first deal.”
Jonathan Haysom, VP of Home Product Marketing for Etisalat UAE, said: “eLife TV customers will be able to enjoy a broad range of cutting-edge dramas, documentaries and children’s content that the BBC is popular for. Our award-winning eLife TV service keeps on expanding its content horizons and consolidate itself as the biggest entertainment hub in the UAE.”