Following the renewed contract with the British Broadcaster, BBC Arabic TV will continue to be aired across the Arab world through its regional satellite operator Arabsat’s BADR-4. The BBC said the extended deal will provide its free-to-air radio and television services to audience across the Middle East (Mena) and North Africa for 15 years more.
The Head of BBC Arabic, Sam Farah said, “It is great news that we are extending this partnership and continue to reach out to the audiences in these place for 15 years more. The BBC Arabic TV will be providing new programmes to its viewers and their existing favourite shows.”
“We are excited for this extension of our long partnership with BBC Arabic, which is one of the most trusted news brands and look forward to continue to offer key stories of the region and other place to Arab audiences. This move will support our content strategy to keep delivering specialised video frequencies reflecting market demand to the Arabsat viewers to ensure the best free-to-air viewing experiences at home across MENA and Europe,” said Khalid Balkheyour, Arabsat president and CEO.
The BBC said the extension of its commitment to Arabsat’s satellite is an important means to reach its MENA and North African audience.