ASA new rules on TV commercials content before 9pm

The Advertising Standards Authority of South Africa (ASA) has ruled that sexual health commercials should only be shown after 21:00 on South African television.

Men’s Clinic International told the ASA that it has two sets of commercials that is broadcast during daytime and during the night on South African television – before 20:00 and after 20:00. The night commercials specifically mentions “weak erections”, “early ejaculations” and “low libido”, while the daytime commercials from Men’s Clinic International do not contain these words.

The ASA directorate said the subtle sexual innuendo in Men’s Clinic International’s “day” commercials “would only be understood by an adult who is already familiar with such innuendo. The execution contains no explicit scenes‚ nudity or overt references to sex.”