To meet the growing demands of its Hausa subscribers across the country, Pay TV provider StarTimes Nigeria has announced the listing of Hausa language channel Arewa 24 to its bouquet without extra charges for subscribers.
The new content offering available on Channel 138 on Digital Terrestrial Television (DTT) and all StarTimes bouquets, is an all-Hausa lifestyle and entertainment television channel that showcases northern Nigerian life, culture, arts and entertainment that celebrates the potential of Northern Nigeria for Hausa speakers across Nigeria, Africa, the Middle East and around the world.
According to a statement signed and issued on Monday by its Brand and Marketing Director, Qasim Elegbede, “The demand for more Hausa language channels among our subscribers especially in the North rose significantly last year and as a listening organization fulfilling its promise to customers through best possible access to great entertainment, we heard to their yearning’s with the launch of Arewa 24 on Channel 138. He added, “We have added a quite number of local channels that our subscribers have found informative, engaging and all-round entertaining and we believe that the launch of Arewa 24 on our platforms, enriches our local content offering to our subscribers across Africa.”
Also commenting on the development, the Head of Commercial Operations for AREWA24, Celestine Umeibe, noted that, “The partnership between AREWA24 and StarTimes is indeed a welcomed development. Now more Hausa speakers across Northern Nigeria and the rest of the country have access to a premium, locally relevant entertainment and lifestyle channel that reflects the diversity of the North and pride in culture.”