Content management and delivery company, GlobeCast, has extended its partnership with Middle East satellite operator, Arabsat, for the worldwide distribution of the free-to-air Global Arabic Bouquet (GAB) for a further five years. GAB is a grouping of premium Arabic channels from the Arab States Broadcasting Union (ASBU) which launched in 2004.
“It’s pleasing that this partnership is being extended for a further five years. This is a reflection of our continued technical leadership and also our customer service,” said Georges Baroud, CEO of Globecast Middle East. Globecast provides all the technical services required for end-to-end delivery of the bouquet.
Khalid Balkheyour, Arabsat president and CEO, said that the partnership with Globecast ensured both quality of service and cost-effectiveness. “This has been proven across the years of our relationship. We are proud to bring a flavor of the Arabic world to the world,” he said.