AlternaTV launches app, new digital tutorial show

AlternaTV, the South African internet TV channel, has expanded its digital presence by launching a free mobile app for iPad and iPhone, a mathematics tutorial show, MathsPod, and a pop music feed.

“The big idea was to publish affordable and accessible video content for viewers, with no payment or subscription fees, and afford advertisers the opportunity to connect with these viewers on a mobile/digital platform,” said Nico Nel, Creator and creative director of AltranaTV.

The user-friendly app has an on-demand section which is categorised into genre making it easier for viewers to search for specific programmes. The channel, which was launched in July 2013, provides shows covering gadgets and gaming, motoring, fashion and style, music, movies and Internet trends.