All3Media bags deals in Africa

The leading independent distributor All3Media International has closed a significant number of deals in Africa as two of its key formats, namely, Undercover Boss and The Cube have been proposed for production in Nigeria. A host of finished content is picked up in both pan regions and local acquisitions. 

Undercover Boss, the entertainment show where high level corporate executives go undercover in their own companies, have been optioned by Nigeria’s EWA Media Productions. The deal takes this iconic brand a step closer to its first African adaptation. To be noted that the show has had successful adapted versions in Australia, USA, Canada, Brazil, Chile, Spain, France, Italy, Poland and Bulgaria, alongside its original production by Studio Lambert for the UK’s Channel 4. Undercover Boss USA, produced for CBS, currently airs in Africa on BBC Worldwide.

Challenge game show The Cube also optioned for production in Nigeria, where it has been picked up by FanFaceOff Global Entertainment which is looking to produce a minimum of 15 episodes to air on the continent. The original version of The Cube, produced by Objective for ITV airs across Africa on BBC Worldwide. 

All3Media International has also signed a stack of new deals for its finished programming, as North One Television’s Guy Martin fronted content is picked up for broadcast across Africa. Kelly Shek, Sales Manager EMEA South at All3Media International, commented, “We are continuing to make significant inroads across Africa, and I’m delighted to announce that we are now working at a local level with producers and broadcasters in Nigeria and South Africa. Leading on the adaptation of two of our strongest brands in the entertainment and factual entertainment genre in Nigeria, a key territory in the region, represents a fine start to our local production activities in Africa.”

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