“MTV Shuga,” the youth culture network’s drama about love, heartache and broken dreams that has won an audience across sub-Saharan Africa, will expand with editions in Egypt. The Egyptian version, to be shot in Arabic and whose title was not immediately announced, will be the first “MTV Shuga” in a language other than English.
MTV said the new editions will begin airing in 2020. The network also announced two new seasons of its main “MTV Shuga” that will air from 2018, both to be shot in Nigeria with subjects to include family planning.
“By going global with ‘MTV Shuga’ and bringing this format to new countries, we are committed to challenging misconceptions and inspiring our audiences to talk openly and honestly about their sexual health, while also mobilizing them to take action to access the services they need,” said Georgia Arnold, MTV International’s senior vice president for social responsibility.
Along with Nigeria, previous seasons have taken place in Kenya and South Africa. The Kenyan first season was one of the first major roles for Lupita Nyong’o, who later won an Oscar for her acting in “12 Years a Slave.”