Falcon Media House, a digital media group, has licensed its software technology and brand assets to Africa Enterprise Media Group (AEMG) to launch TeeVee. Based in South Africa and delivered direct-to-consumer, TeeVee, an over-the-top (OTT) service, is scheduled for launch in Africa in the fourth quarter of 2017.
The commercial licensing agreement will get AEMG to act as a regional reseller of Falcon’s Quiptel Media Platform (QMP) as well as launch the OTT video service in Africa.
Ivan Bridgens, CEO Africa Enterprise Media Group, said, “This burgeoning market is often overlooked, and technology solutions designed for developed markets are typically not suitable to the harsh technology realities on the continent. Luckily, with QMP and Q-Flow we can serve seamless video streams across any network and device, finally bringing exciting content to millions of African consumers.”
The system is designed to counter the problems of congested and slow connections and to deliver content to the end user using the most efficient and cost-effective route. Broadcasters and cable companies will be able to increase their market share at a lower cost since the solutions requires no hardware investment.
“This deal is a testament not only to our ability to execute on our plans, but also an important step in our joint efforts with AEMG to deliver seamless video streaming services to the African continent,” said Gert Rieder, chief executive, Falcon Media House. He added, “More than half a billion people across Africa now subscribe to mobile services, with the number expected to grow to 725 million by 2020 – and these are the defacto devices used to consume content. We are excited about our partnership with AEMG and our ability to capitalise on this untapped market opportunity.”