Abu Dhabi Media Hub bags a deal with Arabsat for broadcasters in MENA

Broadcasters within the MENA region will be able to stream their shows to millions of Arabsat viewers around the world after the organisation agreed to establish a satellite uplink-platform from twofour54 Abu Dhabi. This new deal will enable Arabsat and twofour54 to launch a new set of satellite TV channels on the Badr-4 satellite.

Khalid Balkheyour, Arabsat president & CEO, said, “twofour54 is a remarkable community of content creators from across the world and from every part of the media industry. Arabsat is proud to expand its broadcasting partnership portfolio by launching our new bouquet on Arabsat Badr-4 satellite from there, enabling new premium capabilities and quality of service for our clients in MENA, as well as empowering twofour54’s clients to reach MENA, Europe and beyond.”



The satellite TV sector within the MENA region is experiencing rapid changes since there is a growing demand for the latest satellite broadcasting services with advanced uplink technology and HD, 4K, and UHD resolution, which is one of the driving forces behind the decision of Arabsat and twofour54 to work together.



Maryam Eid AlMheiri, CEO of Media Zone Authority, Abu Dhabi and twofour54, said, “The satellite uplink-platform at twofour54 is yet another example of the thriving media ecosystem that is being built in Abu Dhabi as well as the growing demand in the region for high-quality content. Content creation is at the heart of everything we do at twofour54 and we are delighted to be working with the largest satellite company in the region on a project that will also allow us to play an important role in its distribution as well.”